Folio + Flores is dedicated to offering high grade organic skincare products, medicinal plants, superfoods and herbs, as well as eco-friendly items for life and home, sourced from around the world. Based in New Orleans, Folio + Flores carefully curates a constellation of brands that align in principle, feel, and effectiveness and that are in tune with the natural rhythms of life.
Many of today’s foods, beauty products, and living habits can be seen as a modern venom. We were inspired by Angitia, the Italian goddess of herbal healing, as a signpost of our inherent ability to self-heal and transform by living in harmony with nature.
We created the complete identity featuring a typographic logotype that reflects the flow of life with simplicity and finesse. A monogram signs with subtlety as the minimum expression of the word mark.
Finally, we designed the packaging for Folio + Flores signature product, Persian Rose Water, 100% certified organic. A linen pouch meant to be repurposed after finished.
Era Ceramics creates dinnerware and decor basics to homes that value a slower pace and cherish handmade over industrialized. Each form is thrown on the wheel and every glaze recipe mixed by curious hands, letting surprise sparkle along the journey.
A simple manifesto. It's all about bringing friends and family together, for the love of having a joyful meal that gradually reveals the beauty of the materials.
We created an identity that captures certain tribal feel, with a modern take. The monogram features letters e and c, combined in basic circular shapes.
Inspired by antique apothecary label jars and modern botanic illustration, we created the identity and packaging for Nu Ritual, a new range of soaps and skincare essentials. Made from pure natural ingredients, the brand celebrates the artisan method of soap making, through unique luxe details across the stationery set.
Nu Ritual will launch in Spring 2018.
Trasfonda is a restaurant that takes inspiration from traditional home recipes or fondas of Guadalajara. Using local and Mexican ingredients, Chef Paco Ruano, creates a menu that honours our authentic corn, maíz criollo, reinterpreting everyday flavours into exquisite dishes with a hint of modern cantina, where everything is meant to be shared.
A unique word mark was created, to resemble a certain Mexican Revolution influence, along with a set of handmade stamps that create a sense of tradition.
In a fully renovated historic house of the Colonia Americana, Trasfonda is the new casual eatery in one of the trendiest areas in town.
Sien + Co offers luxurious handmade knit apparel items and home furnishings that are sustainably made and ethically produced from high quality wools. Sien + Co travels to the highlands of Peru and dry forests of Argentina to source the best organic wool from sheep and alpacas. Then, the brand’s team work closely with local artisans and workshops in Peru and Argentina to produce chunky knits blended with modern chic design.
Our Hands Our Future represents the brand's vision of creating handmade luxury garments made by women in challenged communities.
Logotype and identity collaterals.
Photography: Stephanie Kirk
Carmín y Celeste is an image consultant studio based in Guadalajara, Mexico. Led by Karen Gresati, a savvy personal stylist, Carmín y Celeste guides people to create a remarkable impression and feel confident about themselves, by learning their most favourable colour palettes, hair & wardrobe styles and shapes.
Our naming proposal embraces the idea of two colours, one hot — Carmín, and one cold — Celeste, to represent in a metaphoric way, how temperature could be balanced in a person to enhance their personality and true self.
Menta developed a sophisticated logotype and stationery in black & white with a touch of silver foil, to reflect the brand's attributes of elegance and purity.
Glow Flow Chefs is an online platform that provides advice and carefully crafted products to enhance life and serve as a kind reminder that we all have the power to change our lives —to regain our confidence, to find our purpose, and to become a magnet for abundance and love.
Founded by sisters Amy and Emily, Health & Wellness coaches, Glow Flow Chefs empowers you to recognize all that you can be.
We developed the identity system and packaging.
— Head to www.glowflowchefs.com to know more about their offerings
Camellia Milk Tea is a new tea enthusiast start up, based in New York, founded by Isabella Oledzka and Christine Kim, that offers milk teas made with pure ingredients and loose leaf teas.
We developed the identity system, set of fine line illustrations and collaterals. The symbol represents how two drops of milk and water, fuse with a tea leaf in the center. Typefaces are unique for the brand, creating a memorable experience.
Not your average Milk Tea.
Manassé is a French—African inspired Pâtisserie and Boulangerie, located in Guadalajara, México, that offers delicious croissants, baguettes, éclairs, macarons, and a wide assortment of exquisite french pastries.
We designed the full identity inspired by the color palettes and the spirit of the Parisian Pâtisseries of Le Marais neighborhood to be specific, and fused them with traditional patterns from Benin, the owner's home country.
The word mark and tagline were custom desgined for the brand.
Art Direction and Graphic Design.
Naming and Art Direction for Pragma is a new architectural studio located in Guadalajara, Mexico, led by Juan Antonio Ángel Ramírez.
The core of his work is residential and commercial projects with a preference for pure and raw materials, as well as clean geometric lines.
Savon Stories Lotion Bars is their new luxury line made with raw ingredients and essential oils to nourish the skin deeply.
Ana Fuente is a Spanish headpiece artist, living in Guadalajara, Mexico, with a taste for Art Deco lines, blooming florals, delicate patterns and all things boho. Each piece is designed sketch-to-final, deeply inspired by classic beauty from the 1920s and 1930s.
Her sophisticated halos, headbands, clips and combs make a unique accessory for romantic brides. Antique golds, Rosés, Vintage silvers... color palettes that are treasure-forever pieces.
Identity and Collaterals.
Love Fest Fibers is a new small company based in San Francisco, that creates yarns from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partering with artisans and pastoralists to bring you fiber with a story and the ability to support livelihoods.
By purshasing Love Fest Fibers yarns, not only will you be making something incredible with your hands but also directly benefit communities of fellow makers.
Identity & Collaterals for Love Fest Fibers.
People Truelove Tellers, a Photography & Video studio founded by couple Daniel & Gloria.
Based in Spain, Daniel & Gloria tell the story of the happiest moments in life, through their exquisite sensibility and talent.
The work of People is a reflection of their true passion for celebrating love.
Identity for Paulina Aranda—Mena, professional translator based in Guadalajara, Mexico, after studying her master's degree in Melbourne.
Paulina has a great passion for travelling with a poetic eye for other mindsets and languages. Her new identity is inspired by passport aesthetics with an art Deco typography, as a subtle hint of her classy—chic personality.
Lale is A UK-based British company with careful tailoring, an attention to detail and the use of natural, and superior quality fabrics.
Lale’s collections are designed in a one of a kind atelier in the historical and romantic city of Istanbul,
then cut and handed over to the wonderful team of dressmakers and tailors.
The very unique cotton used is grown and milled in the Aegean Region in Turkey, east of the blue waters of the Aegean Sea.
For its softness, density, and abiding quality, Aegean cotton is arguably the finest in the world.
Lale means tulip in the Ancient East, and epitomizes that spirit of timelessness and romantic charm
through a subtle symbol that merges a turkish tulip with a cotton boll. A true bohemian spirit and
a romantic love for nature and and authenticity.
Savon Stories is an English company specialised in the handcraft of 100% organic soaps produced in small batches, through a cold-processed method that retains all nourishing properties to feed the skin.
Identity for a new medical center in Guadalajara, México, offering oriental medicine through holistic healing.
Founded by husband & wife, Marta & Scott.
Andares 5065 is the most exclusive tower of Hotel & Residences in Guadalajara, Mexico. Located in a chic and growing area, Andares 5065 is the ultimate sophistication lifestyle in the city.
I was in charge of the Art Direction & Identity System of this project by esferacc, one of the leading creative agencies in Mexico.
Identity suite for The Espresso Boutique, a new Coffee Shop inspired by Art Deco and french boutiques in Le Marais, Paris.
Svago is an Italian–mexican restaurant located in Mexico City.
The logotype was deeply inspired in Italian Art Deco, geometry in typography,
street trattorias and traditional printing processes like silk screen.