Trasfonda is a restaurant that takes inspiration from traditional home recipes or fondas of Guadalajara. Using local and Mexican ingredients, Chef Paco Ruano, creates a menu that honours our authentic corn, maíz criollo, reinterpreting everyday flavours into exquisite dishes with a hint of modern cantina, where everything is meant to be shared.
A unique word mark was created, to resemble a certain Mexican Revolution influence, along with a set of handmade stamps that create a sense of tradition.
In a fully renovated historic house of the Colonia Americana, Trasfonda is the new casual eatery in one of the trendiest areas in town.
Tinka Green is a natural food supplement for dogs for any breed or age. The recipe combines knowledge from modern phyto and mycotherapy with well-proved herbal healing.
It boosts dogs' health through a balanced mix of 100% natural herbs, seaweed, mushrooms and seeds. Tinka Green helps restore all nutrients by removing harmful substances, supporting the body functions and preventing nutritional deficiencies.
Based in Munich, Germany, Tinka Green offers a holistic care of dogs' wellbeing, making them happier and healthier.
Branding and Packaging, by Menta.
Sien + Co offers luxurious handmade knit apparel items and home furnishings that are sustainably made and ethically produced from high quality wools. Sien + Co travels to the highlands of Peru and dry forests of Argentina to source the best organic wool from sheep and alpacas. Then, the brand’s team work closely with local artisans and workshops in Peru and Argentina to produce chunky knits blended with modern chic design.
Our Hands Our Future represents the brand's vision of creating handmade luxury garments made by women in challenged communities.
Logotype and identity collaterals.
Carmín y Celeste is an image consultant studio based in Guadalajara, Mexico. Led by Karen Gresati, a savvy personal stylist, Carmín y Celeste guides people to create a remarkable impression and feel confident about themselves, by learning their most favourable colour palettes, hair & wardrobe styles and shapes.
Our naming proposal embraces the idea of two colours, one hot — Carmín, and one cold — Celeste, to represent in a metaphoric way, how temperature could be balanced in a person to enhance their personality and true self.
Menta developed a sophisticated logotype and stationery in black & white with a touch of silver foil, to reflect the brand's attributes of elegance and purity.
Glow Flow Chefs is an online platform that provides advice and carefully crafted products to enhance life and serve as a kind reminder that we all have the power to change our lives —to regain our confidence, to find our purpose, and to become a magnet for abundance and love.
Founded by sisters Amy and Emily, Health & Wellness coaches, Glow Flow Chefs empowers you to recognize all that you can be.
We developed the identity system and packaging.
— Head to www.glowflowchefs.com to know more about their offerings
Logotypes designed at Menta, in 2016.
Camellia Milk Tea is a new tea enthusiast start up, based in New York, founded by Isabella Oledzka and Christine Kim, that offers milk teas made with pure ingredients and loose leaf teas.
We developed the identity system, set of fine line illustrations and collaterals. The symbol represents how two drops of milk and water, fuse with a tea leaf in the center. Typefaces are unique for the brand, creating a memorable experience.
Not your average Milk Tea.
Manassé is a French—African inspired Pâtisserie and Boulangerie, located in Guadalajara, México, that offers delicious croissants, baguettes, éclairs, macarons, and a wide assortment of exquisite french pastries.
We designed the full identity inspired by the color palettes and the spirit of the Parisian Pâtisseries of Le Marais neighborhood to be specific, and fused them with traditional patterns from Benin, the owner's home country.
The word mark and tagline were custom desgined for the brand.
Art Direction and Graphic Design.
Naming and Art Direction for Pragma is a new architectural studio located in Guadalajara, Mexico, led by Juan Antonio Ángel Ramírez.
The core of his work is residential and commercial projects with a preference for pure and raw materials, as well as clean geometric lines.
Savon Stories Lotion Bars is their new luxury line made with raw ingredients and essential oils to nourish the skin deeply.
Ana Fuente is a Spanish headpiece artist, living in Guadalajara, Mexico, with a taste for Art Deco lines, blooming florals, delicate patterns and all things boho. Each piece is designed sketch-to-final, deeply inspired by classic beauty from the 1920s and 1930s.
Her sophisticated halos, headbands, clips and combs make a unique accessory for romantic brides. Antique golds, Rosés, Vintage silvers... color palettes that are treasure-forever pieces.
Identity and Collaterals.
Love Fest Fibers is a new small company based in San Francisco, that creates yarns from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partering with artisans and pastoralists to bring you fiber with a story and the ability to support livelihoods.
By purshasing Love Fest Fibers yarns, not only will you be making something incredible with your hands but also directly benefit communities of fellow makers.
Identity & Collaterals for Love Fest Fibers.
People Truelove Tellers, a Photography & Video studio founded by couple Daniel & Gloria.
Based in Spain, Daniel & Gloria tell the story of the happiest moments in life, through their exquisite sensibility and talent.
The work of People is a reflection of their true passion for celebrating love.
Red Lychee is a european clothing line specialised in coats and winter apparel of the finest quality of wool and cashmere. Red Lychee is an upscale brand of supreme craftmanship with a contemporary style. The monogram combines the initials: R, L, interlaced in a feminine way.
Vega & Vega is a flower studio, specialised in floral arrangements for small parties and social gatherings. Based in Mexico City, Vega & Vega is led by sisters Itzell and Ivette Vega, with artful hands and fine sensibility.
An illustrated ampersand was created to highlight the strong connection between them, that results in a detailed and spirited work.
Identity for Paulina Aranda—Mena, professional translator based in Guadalajara, Mexico, after studying her master's degree in Melbourne.
Paulina has a great passion for travelling with a poetic eye for other mindsets and languages. Her new identity is inspired by passport aesthetics with an art Deco typography, as a subtle hint of her classy—chic personality.
Lale is A UK-based British company with careful tailoring, an attention to detail and the use of natural, and superior quality fabrics.
Lale’s collections are designed in a one of a kind atelier in the historical and romantic city of Istanbul,
then cut and handed over to the wonderful team of dressmakers and tailors.
The very unique cotton used is grown and milled in the Aegean Region in Turkey, east of the blue waters of the Aegean Sea.
For its softness, density, and abiding quality, Aegean cotton is arguably the finest in the world.
Lale means tulip in the Ancient East, and epitomizes that spirit of timelessness and romantic charm
through a subtle symbol that merges a turkish tulip with a cotton boll. A true bohemian spirit and
a romantic love for nature and and authenticity.
Savon Stories is an English company specialised in the handcraft of 100% organic soaps produced in small batches, through a cold-processed method that retains all nourishing properties to feed the skin.
Identity for a new medical center in Guadalajara, México, offering oriental medicine through holistic healing.
Founded by husband & wife, Marta & Scott.
Andares 5065 is the most exclusive tower of Hotel & Residences in Guadalajara, Mexico. Located in a chic and growing area, Andares 5065 is the ultimate sophistication lifestyle in the city.
I was in charge of the Art Direction & Identity System of this project by esferacc, one of the leading creative agencies in Mexico.
Identity for a Distribution Film Company that promotes, sells and distributes movies for any part of the world. Vendo Cine travels to the leading film festivals each year, to find the best niche for each movie they carry.
Confident, young and with a hint of subversive creativity characteristic in mexicans.
Wedding Stationary design for Emilie & Miguel, a french — mexican lovely couple, living in Australia.
They pursued a traditional mexican style with a modern twist, and a slight inspiration in lavender, as they are getting married in a small town of the French Provence.
Original illustration inspired by the beautiful artwork of the Otomi indigenous people of Mexico.
Founded by David de Rothschild and led by a highly proven management team, Xplore is a collective of purposeful individuals who cause positive impact, working on innovative projects. Committed to the discovery of individuals who demonstrate human accomplishment, the power of unlocking human potential and the ability to cause impact.
Xplore creates partnerships with people or companies financially, creatively and philosophically — connecting the dots between profit and purpose.
Identity for Integritas, a company offering financial strategic consultancy.
Wedding suite for Marina & David, a dear couple of swede friends. Natural and different from traditional invitations, with a certain italian inspiration as their love bloomed in frecuent travels to Toscana and Sicilia, so a subtle Revisited Art Déco palette seemed appropriate and elegant.
Identity suite for The Espresso Boutique, a new Coffee Shop inspired by Art Deco and french boutiques in Le Marais, Paris.
Svago is an Italian–mexican restaurant located in Mexico City.
The logotype was deeply inspired in Italian Art Deco, geometry in typography,
street trattorias and traditional printing processes like silk screen.
Diéresis is a Contemporary Art Center located in Guadalajara, Mexico that promotes art as investment, education and growth.
The core objective of Diéresis, is to create a stronger link between Collector and Artist and bring art to the public interested in Guadalajara by representing artists.
Architectural project & photos: Ricardo Agraz Arquitectos